An AI-native evolution of B2B services.
HMD Digital builds and manages AI agents for SMEs and is paid from the value they create. AI makes building and maintaining software cheaper, which makes a value-based model viable for companies that consultancies and generic SaaS have never served well.
Cheaper software makes outcome pricing viable for SMEs.
Every solution that works becomes a reusable agent.
Each new client starts from what is already proven. Pipelines and agents take over what used to be consulting hours, so the work compounds instead of starting from zero each time.
The economics we are designing for.
These are design goals for the model, not claims about results.
Recurring revenue tied to verified value
Clients pay from the value their agents create, measured against a baseline agreed upfront, for as long as the agents keep delivering.
Expansion within each account
The first process proves the model. More processes follow once the first ones prove themselves, inside a relationship that already trusts the numbers.
Software-like margins as reuse grows
Every agent that works becomes a reusable component, so the effort per new client falls as the library grows.
Six numbers tell us whether the model works.
Effort per customer
Recurring revenue
Gross margin
Reuse across clients
Expansion per account
Referrals
Shared agents, built by an engineer-founder.
Henrique Milli
Years on production platforms that could not break: Janus at Flutter Entertainment, insurance modules used by 7,000+ agencies at Accenture, the Dunhill storefront at YOOX NET-A-PORTER.
About HMDWant the numbers behind the model?
The deck covers the economics, the go-to-market and the plan. We share it directly.