About

HMD Digital: who we are and how we work.

One process that costs real time or money. You see the value in a working demo first, then we keep managing the agents in production. Founded by Henrique Milli, an engineer who has shipped systems that could not break.

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Portrait of Henrique Milli, founder of HMD Digital — Henrique MilliFounder and engineer

Why it matters for your process

The engineer behind your agents.

Henrique Milli founded HMD Digital after years on production platforms that could not break: Janus at Flutter Entertainment, insurance modules used by 7,000+ agencies at Accenture, the Dunhill storefront at YOOX NET-A-PORTER.

That background is why an agent at HMD is never a demo left behind. It is designed for the failure case, watched in production and improved as your process changes. Today he builds shared agents: MidasCV, Ultravisible and Docable.

Flutter Entertainment

Janus

Connecting SISAL, SNAI and PokerStars to Italy's gambling regulator, where every transaction has to be right.

Design for the failure case.

Accenture

Enterprise insurance platform

Core modules used by 7,000+ agencies, in a high-compliance environment.

Build for people who depend on it daily.

YOOX NET-A-PORTER

Dunhill storefront

The luxury e-commerce frontend, where every detail is seen.

Craft shows in the result.

HMD Digital

MidasCV, Ultravisible, Docable

Three shared agents.

Agents are only worth it once they are live.

Why SMEs

Where one agent makes a visible difference.

Companies of roughly 20 to 250 people are where this model works best, for five reasons.

Right-sized valueA process eating half a person's week or more matters to a company of 20 to 250 people, and one agent can make a visible difference to the business.

Short decision pathThe person who feels the cost can say yes, and stays involved. No procurement maze, no committee.

Measurable baselinesThe work is concrete and close at hand: you can watch it, time it and count the errors, so before and after is provable.

UnderservedConsulting firms are priced and staffed for enterprises. Generic software makes the SME adapt to the tool instead of fitting their process.

A person taking notes at a desk in a stockroom lined with shipping boxes

Where the work actually happens.

Owning the outcome is the edgeAs AI makes software cheaper, more SMEs could build something themselves. What they don't want is to own it: keep it working, keep improving it and answer for the result. That is what we take on.

How we work

Four principles, on every process.

Outcomes over hours

You don't pay for time spent. You pay for a number that moved.

Measured, not promised

A method, KPIs and starting point agreed with your team, and the same measures in production.

Managed, not handed over

We watch the agents, improve them and answer for the result.

Selective by design

We say yes only where we know the numbers will move.

Company facts

HMD Digital, in short.

HMD Digital builds and manages AI agents for small and medium-sized businesses, paid from the value they create.

Legal name: HMD Digital S.R.L.
Founded: 2024
Founder: Henrique Milli
What we do: We build and manage AI agents for SMEs.
Email: [email protected]
LinkedIn: Henrique Milli

Got a process you'd happily never think about again?

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